Poster Analysis

In this post I am going to analyse some exciting poster for horror films so that it will give us some inspiration for our own film poster. The poster helps advertise your film to your target audience so need to make eye catching in order to get the audiences attention. The poster I am analysing are the Paranormal Activity 1 & 2 film posters.


This poster uses a still image of one of the scenes from the film to put on its poster. It uses black and white as its main colour scheme do fit in with the central image and the colours suit the horror genre. It put and interesting image in the centre of the 2 main characters looking scare and reacting to something but I doesn't show what. This leaves the audience wanting to know more. The title is made to stand out using a dark red which contrasts with the black and white background and making it more eye catching. Other whiting is in white on the black background making that stand out as well. Like a lot of film posters at the top it has a tag line "Steady you nerves, your sleepless nights are about to return" and "What happens when you sleep" helps indicate the gene of the film. The "Most anticipated" shows that its something to look out for and something for the audience to look forward to.





This poster is another that caught my eye. the darkness of the background is from a lanterund gives a scene of unknown and it could be leave the audience questioning what it could be. the light shining on her face is from a lantern which tells the the time period in which the film was set. Nicole Kidman has a very fearful look in her eyes leaving the audience unsure as to why and it gives the poster more of a horror genre look to it. "A Wicked Twist Of A n Ending" is one of the comments made at the side, this also will draw the audience in and make then wont to see the film so they can find out what the twist is. Most of the the writing like Paranormal Activity in on the dark background so that it stands out. The title of the film has a unique font that makes very noticeable to the eye. The yellow effect makes the poster seem slightly more creepy and highlights the darkness of the rest of the poster. "sooner or later they will find you" is the catchphrase the film poster. This lets the audience aware of the genre of the film and is a convention to every horror poster.