Below i will discuss the different conventions that take place when making a trialer:
- Music is essential when making a trailer because it may suggest the genre of the film and sets the pace of the trailer
- Give the audience an idea of the storyline and show some key moments of the film but without giving away the the whole story or plot.
- Let the audience know what celebrity actors and directors/producers are starring in the film to make it appeal to a wider range of people even if its not there genre of film.
- The title of the film and the release date of usually towards the end of the trailer. They are at the end because if its the last thing they see the more likely they willl remember it.
- Alot of trialers use powerful voice overs at key momments to atract the audiences attention
- Logo of film company who are budgeting your film. this will give to audinece an idea of the budget and the high the buget the better actors, special effects etc.
Other important things to take into acount wen making a film trialer is making sure it appeals to your target audience and ake it as appealing as posible by using different camera angles and popular soundtracks. More and more films are now 3D so it is important that the audience now this as 3D are very popular at the momment.
I have studied the new Piranha 3D film that has recently come out in the cinema. i will go through conventions of the trailer and click the link below to view.
The plot of the film is a party on Lake Victoria full of thousands people sourounding the Lake. But just before the party began a quake opened up underwater realesing a killer piraha fish that attacked every one on the Lake. a group of starangers work together to stop them selves from being fish food and ridk everything to save themselves from the carnivores.
The trailer has dramatic music to start but as the trailer progresses and more of the plot is reveled the music becomes more up beat and drums are used between the transaction of each sot to build up tennsion keeping the audience interested the music also hints to the type of genre which is horror/thriller. the title is revealed at the end of the trialer along with a huge 3D sign in the back ground making sure the audiene understand that it is 3D which is one of the films most appealing features. They include the directer and producer of The hlls have eyes and 300 with are both films tha people recognise. being horror and actions movies people that like either will be more interested and therefore building and audience by doing this. the films unique selling point is that they are the first to do a horror about pirahas and this is a first. I have read comparisons that it is the modern day version of jaws and there is even a poster that is themed like the old jaws poster. another covention is the film has a tag like whish is 'How Fast Can You Swim' and they include this in the trailer between shots. this is used as a advertising and marketing technique, the idea behind it is that is suposed to create a memorable phrase that the audience may remember and stays in there memory and also sums up the film aswell
To concluded Piranha has used alot od the conventions required to mae a good appealling trailer espesially for a horror genre film.it appeals to its audience using music, punch lines and special effects and provides you with a good understanding of what the film is about but without giving to much away with some trailer do. clip the link below to view the trailer
